Public CEO Experience
President & CEO
One Stop Systems
2020 - 2023
Escondido, CA
COMPANY: Public $70M+ Company deploying AI Platforms at the very edge in challenging applications like land vehicles, aircraft and ships/boats. Mix of commercial & defense applications. If it moves and needs AI or autonomous capabilities, OSS is key supplier.
EXECUTION: 1. Cleaned up balance sheet by reducing spending, eliminating debt, becoming cash flow positive. 2. Implemented new vision & strategy leveraging the company core strengths focused on creating leadership in a developing multi-billion dollar AI market. 4. Introduced best in class products for AI Transportable market. 5. Doubled shareholder value. 6. Multiple record revenue and profit years.
President & CEO
PLX Technology, Inc.
(Acquired by Broadcom)
2012 - 2014
Sunnyvale, CA
COMPANY: Fast growing, $100M+ public IC company (PLXT) with proprietary market leading products. Main focus was PCI Express Switching (similar to Ethernet Switching from Broadcom) where we ultimately drove to over 70% market share. Products were key in Enterprise Switching & Storage, Servers, High-End Graphics among many other products.
EXECUTION: Led PLX to its two most profitable years in the company’s history in 2013 and 2014 (from heavy losses the prior year) by increasing revenues, record design wins, driving above 60% margins, inspiring the team to cut costs/improve efficiencies to drive profits, divesting poor performing businesses and exclusive focus on the company’s market leading fast growing product line. Introduced ExpressFabric (ECN Disruptive Product of the Year Award) for the data center & cloud replacing Ethernet and InfiniBand within the rack doubling the potential serviceable market with commits by market leaders around the world to fuel future growth.
LIQUIDITY: Acquired by Avago/Broadcom in 2014 for PLX’s market leading position and Switch IP required in future Avago/Broadcom producing additional shareholder value.
President, COO, CFO & GM Roles
COO/Consultant
Home Bay
2019 - 2019
San Diego, CA
COMPANY: Fast growing disruptive AI/Machine Learning Real Estate Technology Company providing a superior on-line buying and selling experience.
EXECUTION: Joined after $13M Series A. Focused on scaling technology, organization and brand name partnerships throughout the nation.
President, COO
and Interim CFO
ASSIA, Inc.
2016 - 2018
Redwood City, CA
COMPANY: SaaS & Cloud market leader leveraging AI & machine learning partnered with internet service providers (ISPs) around the world to deliver reliable optimized broadband and Wi-Fi software within the home to over 100 million connections.
EXECUTION: 1. Raised $40M (equity/debt). 2. Won the highest profile contracts to establish solid market leadership. 3. Led company turnaround from heavy losses/no growth/no cash in 2016 to 50%+ annual growth in 2017 and almost 40% operating margins in 2018 driving record profits for the company, significantly reducing the debt while increasing shareholder value.
VP/GM
Broadcom/Avago
2014 - 2015
San Jose, CA
COMPANY: One of the most profitable & fastest growing semiconductors companies with over $17B in revenues (market cap over $80B) selling leadership products into the explosive smart phone/wireless space & the data center/cloud markets.
EXECUTION: Worked closely with Avago/Broadcom’s CEO Hock Tan to successfully expand PLX’s market leading switch product revenues while integrating the team as agreed after the acquisition of PLX.
Sr. Executive Vice President & General Manager
PLX Technology, Inc.
2012 - 2012
Sunnyvale, CA
COMPANY: Fast growing, $100M+ public IC company (PLXT) with proprietary market leading products. Main focus was PCI Express Switching (similar to Ethernet Switching from Broadcom) where we ultimately drove to over 70% market share. Products were key in Enterprise Switching & Storage, Servers, High-End Graphics among many other products.
EXECUTION: Defined and created a $100M business with 70% market share and 60%+ margins. Later became CEO. More details below and above.
Founder/Start Up/Owner Roles
Founder/CEO
DKR Advisors
2014 - Present
Pleasanton, CA
COMPANY: Consulting/Advising primarily in-between C-Level leadership roles. Expertise in Leadership, Operations, Marketing, Sales, and Finance. Semiconductors, Software/SaaS, Internet/Cloud, Hardware, Real Estate, and more.
EXECUTION: Work with organizations to drive matters to closure.
Founder/Owner
Shasta Lakeshore Retreat
2016 - Present
Lakehead, CA
COMPANY: Shasta Lakeshore Retreat: Collection of 10 Top Revenue Generating Lakefront Vacation Rentals on the shores of Shasta Lake. Partnership with my wife who is main contact.
EXECUTION: Top Revenue Generating Homes. Growing. #1 in Area.
Founder/Owner
Vacations 4 Rent
2019 - Present
Pleasanton, CA
COMPANY: Vacations 4 Rent: Vacation Rental Advisory, Marketing & Property Management. Partnership with my wife who is main contact.
EXECUTION: Advisory Services throughout the USA
CEO/Founder
Actovate
2001 - 2001
Pleasanton, CA
EXECUTION/COMPANY: Founded and raised money for this hi-tech outsourced marketing internet company funded by a key person at Norwest Venture Partners (NVP).
ROLE: CEO, also helped same investor with Big Ballot a professional sports outsourced marketing company who won contracts with the NBA and NHL.
Marketing, Sales, Business & Corp. Development Senior Roles
EVP of Marketing & Business Development (M&A)
PLX Technology, Inc.
2007 - 2012
Sunnyvale, CA
Expanded role resulted in the acquisition of two companies while continuing to drive the business to a market leading position. Successfully designed in and sold proprietary solutions to the Data Center and Cloud. Customers included all market leaders (IBM, Dell, HP, Oracle, Intel, Google, EMC, NetApp, Brocade, Cisco, Juniper, Huawei, Alcatel and many others). Also sold to the embedded and PC/Consumer markets.
Created barriers of entry and drove competitors out of the market.
VP of Marketing
PLX Technology, Inc.
2004 - 2007
Sunnyvale, CA
Hired to bring to market a new product line with no revenues. Drove to eventually becoming a high margin proprietary $100M business. Included hardware and software. Put in place new processes, disciplines and a more competitive road map. Defined and executed a strategy to change from the historic focus on a broad base of small accounts to partnering with market leaders in multiple market segments. Won designs at ALL market leaders in Storage, Servers and Networking (no exceptions).
VP of Marketing
Pericom Semiconductor
2002 - 2004
San Jose, CA
EXECUTION: Increase margins and revenues. New highly successful analog and digital products defined. Redefined processes, product development justification and selling tools.
COMPANY: Public semiconductor company producing analog and digital products for Consumer, Wireless, Mobile and Enterprise markets.
VP, PSD & Memory Products
Waferscale Integration Inc. (WSI)
1997 – 2000
Fremont, CA
Responsible for the proprietary Programmable System Devices (PSD) and Memory Product Lines serving enterprise, embedded and consumer markets. Included hardware and software.
Improved all processes, marketing positioning, product definition process. Increased margins and revenues. Had my software team make significant improvements in the areas of ease of use and created two versions. Drove innovative ways (at the time) to get engineers hooked on our products with very interactive web site. Included a user friendly software product that they could download for just registering. We had a high upsell and design close from this process.
Involved with S1 IPO filing preparation and process while running in parallel a process to pursue interested strategics. Developed the story (management presentation) and was main communicator. Company ultimately acquired by ST Microelectronics (Europe based multi-billion dollar company).
VP of Sales
Waferscale Integration Inc. (WSI)
1989 - 1997
Fremont, CA
Started as Regional Sales Manager for Southwest, followed by continued increased responsibility as Western Area Sales Manager, Director of Sales for Asia and Western USA and then VP of Sales in 1995. Promoted based on revenue growth and overall leadership. Always a top performer and leader in sales.
District Sales Manager
AMD
1985 - 1989
Newport Beach, CA
Started Career with AMD as Sales Engineer. Promoted multiple times quickly. Consistently top sales performer. Significant revenue growth with customer base. Left as District Sales Manager.